What is social bookmarking?
Social bookmarking is the practice of saving bookmarks to a public website and 'tagging' them with keywords. This is different from bookmarking, which is the practice of saving the address of a website you wish to visit in the future on your computer. To create a collection of social bookmarks, you register with a social bookmarking site, which lets you store bookmarks, add tags of your choice, and designate individual bookmarks as public or private. Some sites periodically verify that bookmarks still work, notifying users when a web address no longer functions. Visitors to social bookmarking sites can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classification schemes that registered users have created and saved.
Who is doing it?
Social bookmarking started around 2006, when sites like Furl, Simpy, and del.icio.us began operating. Social bookmarking is particularly useful when collecting a set of resources that are to be shared with others. Anyone can participate in social bookmarking.
How does it work?
Social bookmarking opens the door to new ways of organizing information and categorizing resources. The creator of a bookmark assigns tags to each resource, resulting in a user-directed, 'amateur' method of classifying information. Because social bookmarking services indicate who created each bookmark and provide access to that person’s other bookmarked resources, users can easily make social connections with other individuals interested in just about any topic. Users can also see how many people have used a tag and search for all resources that have been assigned that tag. In this way, the community of users over time will develop a unique structure of keywords to define resources - something that has come to be known as a 'folksonomy.'